Championing their independence and providing great resources, Soundcloud, Soundbetter, Vampr and BeatClub are among a number of artist-friendly platforms A&R’ing great talent, connecting them with brands, even providing marketing toolkits. It’s amazing to think music for media is now a viable career for musicians when, only a few years back, without millions of streams or a paycheck for performing, for many, music was a side hustle.